There are two reasons.
The first reason is of course it is delicious.
Japanese ice-cream and sweets are I feel not so sweet like BJI.
They are many flavours, like chocolate, vanilla, strawberry, and sometimes a strange name one.
I love half baked much.
http://www.benjerry.com/whats-new/half-baked-fun-facts
do you know that story?
the second reason, is that they take care of social responsibility.
In Japan BJI cooperate social activities for example ASHOKA, ETIC.
They use fair trade, NON-GMO products.
check it out BIJ homepage.
http://www.benjerry.com
